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REPORTS ON TRAINING COURSES
| Learning the Facts about JA’s Agricultural Products Marketing Business |
IDACA held the “ICA Training Course on Capacity Building for Marketing”
(the 2nd session for FY2009) between November 2 and November 27, 2009.
The purposes of this training course were as follows: (1) to learn the
importance of strengthening partnerships with regard to economic cooperation;
(2) to learn methods of marketing agricultural products by studying theory
and case examples; and (3) to learn methods of making efforts with regard
to regional development.
Participating in the training course were 22 people (14 men and 8
women) from nine ASEAN member countries. They were government administrators
and senior officials of farmers’ organizations of Brunei (2), Cambodia(2),
Indonesia (2), Laos (2), Malaysia (2),Myanmar (3), Philippines (4), Thailand
(3),and Vietnam (2).
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Lectures at IDACA covered the following topics: the JA’s organization
and business activities; distribution of agricultural products and the
JA’s agricultural products marketing business; the JA’s farm guidance
activitiesand agricultural products marketing business; the JA’s efforts
in providing safe and secure supply of agricultural products; and the JA’s
agricultural products processing business.
Lectures were also held under the following titles: “The Importance
of Japan-ASEAN Partnership”; “Japanese Consumers’ Views on ASEAN Products”;and
“An Overview of the Japanese Government’s International Cooperation ProjectsCentering
on ASEAN.”
The field study visits were held in Saitama Prefecture and Chiba Prefecture. The participants experienced the reality of the JA’s organization and various types of the agricultural products marketing business, such as farmers markets, at JA Saitama Mizuho and JA Tomisato.
In addition, the participants received training on such matters as
the reality of agricultural products distribution by visiting Ota Central
Wholesale Market, JA ZEN-NOH Fresh Produce Marketing Corporation, JA ZEN-NOH
Agricultural R & D Center, and Nippon Milk Community Co., Ltd. (dairyproducts
plant). |
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