REPORTS ON TRAINING COURSES
|Malaysian Delegation Learning about JA’s Marketing Business
Commissioned by the Japan International Cooperation Agency (JICA),
IDACA conducted the Training Project for “Capacity Building for Co-operative
Marketing” for Malaysians between December 3 and December 23, 2009.
This training project was conducted at the request of Malaysia for
the purpose of capacity building for marketing agricultural products.
Participating in the training project were 10 people (seven men
and three women), including government administrators and senior executives
The training course was conducted with lectures at IDACA kept at
a basic level, covering such topics as the JA’s organization, farm guidance
activities, agricultural products marketing business, and efforts in providing
safe and secure supply of agricultural products, and with emphasis placed
on field studies.
The field study visits were held in Shizuoka Prefecture, Kanagawa
Prefecture, and other places. In Shizuoka Prefecture, participants visited
JA Mikkabi and received training concerning the reality of the marketing
business for oranges, etc., including orange sorting/grading facilities
and agricultural products direct sales shop. They also inspected a fruit and
vegetable wholesale market in Hamamatsu City and a JA-affiliated agricultural
products processing company. In addition, since Shizuoka Prefecture is
a major tea-producing region, the participants toured a prefectural experiment
station where research and development activities are conducted with regard
to tea varieties and new tea products, as well as a museum that has a
tea products sales facilityattached to it.
In Kanagawa Prefecture and other places,the participants conducted
field visits of JA Hadano’s agricultural products direct sales facilities,
JA ZEN-NOH Fresh Produce Marketing Corporation, a “Roadside Station”
that has an agricultural products sales facility attached to it, and
JA ZEN-NOH Agricultural R &D Center.